This is us. This is Ladenzeile
A grown-up tech company on a mission to turn online shopping into finding favorite products
Here at Ladenzeile we like to think of ourselves as facilitators for people coming to our online shopping street.
We’re on a mission to curate the perfect experience and inspire people to
find their favorite products.
Our Story
2009
The idea of a virtual shopping mall is born:
Visual Meta is founded in a backroom in the Berlin district of Prenzlauer Berg. Just a few weeks later, its first meta-search engine for easy product comparison is launched under the name Ladenzeile.
2010
We go international with Shopalike:
After one year, the business is expanded to Spain, France and Italy under the name Shopalike.
2011
Axel Springer welcomes us to their family:
Visual Meta becomes part of Europe’s leading online price comparison website Idealo, owned by the international media powerhouse Axel Springer.
2014
We expand into new European markets:
After only five years, Ladenzeile and Shopalike operate in 13 European countries.
2018
FeedRocket simplifies feed management:
Visual Meta launches its own software - FeedRocket - for easy product feed optimization.
2020
Time for a new office in Berlin-Mitte:
Visual Meta joins the Axel Springer family in the Axel-Springer-Neubau - the new Berlin landmark, designed to shape the future of digital work.
2021
Firstrunners in second hand online shopping:
Ladenzeile and Shopalike become the first product comparison sites to offer second hand products.
2022
Visual Meta becomes Ladenzeile:
In a rebranding process, Visual Meta GmbH takes on the name of its German-speaking platforms and becomes Ladenzeile.
Our Brands
In Germany and Austria, we’re known as Ladenzeile. Bringing up an image of a virtual shopping street with long rows of boutiques, this highlights the variety of products you can find with us.
In our international markets we call ourselves Shopalike. This points out our product comparison features. These two brands express the true essence of what we offer – a rich product comparison and shopping experience.
Visual Meta GmbH is born in Germany, under the name Ladenzeile.
We enter the Spanish, French, and Italian markets with our Shopalike platforms.
Shopalike expands into the Netherlands and Poland
Four more Shopalike portals are launched: for Sweden, Denmark, Finland, and Hungary.
The expansion is unstoppable - Shopalike enters the Czech Republic and Slovakia
We welcome Austria as the latest addition to our Ladenzeile and Shopalike family.
Meet our Management
Dr. Johannes Kotte
MANAGING DIRECTOR
Dominik Stiefermann
MANAGING DIRECTOR
Timo Schürmann
DIRECTOR MARKETING
Philipp Appelt
DIRECTOR FINANCE
Tim Kruisman
DIRECTOR QUALITY MANAGEMENT
Shamin Hassomal
DIRECTOR SALES
Saskia Weigand
DIRECTOR PEOPLE, CULTURE AND ORGANIZATION
Dirk Hesse
DIRECTOR ENGINEERING
Marc Schumann
GENERAL COUNSEL
Dr. Johannes Kotte
MANAGING DIRECTOR
Dominik Stiefermann
MANAGING DIRECTOR
Timo Schürmann
DIRECTOR MARKETING
Philipp Appelt
DIRECTOR FINANCE
Tim Kruisman
DIRECTOR QUALITY MANAGEMENT
Shamin Hassomal
DIRECTOR CATEGORY MANAGEMENT
Saskia Weigand
DIRECTOR PEOPLE, CULTURE AND ORGANIZATION
Dirk Hesse
DIRECTOR ENGINEERING
Marc Schumann
GENERAL COUNSEL
We take responsibility
Sustainability
By listing second-hand products, we want to become the leading product comparison website to encourage sustainable shopping in Fashion and Living.
Social engagement
We believe in giving back to society. That’s why we happily engage in social and environmental initiatives, and enable our employees to do so.
Financial engagement
We contribute to shaping the future of our society. Our donations support social associations, schools, and scientific organizations.
