Snowleader joined us in February 2020 and immediately started exploring the possibilities we offer. Sponsored products promotion proved to be the shop’s perfect traffic and sales booster.
Started and run by winter and mountains enthusiasts
Offers over 20k branded outdoor, winter sports, and fashion products for men, women, and kids
Present on 8 European markets, on 3 of them (Germany, Austria and France) also with Ladenzeile and Shopalike
Goals & Challenges
- Increase visibility, conversion rate & increase sales and ROI
- Gain market share and recognition in Germany
Approach & Solutions
Intuitive tools and friendly support can make an online promotion “super easy”. This is how our partner experienced implementing and optimizing the shop’s campaign under the friendly guidance of the Success Manager.
Following the Success Manager’s recommendations, the partner increased the bidding on just 4 sub-styles with the highest potential of receiving more sessions in the Black Friday period.
“I particularly appreciated the support and advice from my Success Manager. Germany isn’t our main market, but we were given guidance on which products to boost and advice on handling bid increases. I found it extremely easy to implement and optimize since CPCs can be updated by category and device at any time. We will be using the Sponsored Product again during our winter sale!”
Traffic Manager of Snowleader
The sponsored products promotion brought some dramatic increases to the shop’s visibility and traffic. These, in turn, translated into much more sales.
- 103% increase in clickouts
- CR reaching 1%
- 180% more sales