Peter Hahn is a successful and ambitious multichannel company offering exclusive and high-quality fashion for women and men. It’s been cooperating with Ladezeile since 2017, with a goal to improve their profitability by gaining more traffic and conversions.
- Started in 1964 and has continued to grow ever since
- Offers products from over 300 own and external brands, including internationally renowned designers
- Apart from peterhahn.de, the company has online shops in 8 other European markets
Goals & Challenges
- Targeted increase of traffic – to particular categories of products
- Improving profitability by gaining better quality traffic that translates into actual sales
Approach & Solutions
Peter Hahn has always been actively managing their campaign with Ladenzeile, periodically adjusting their CPCs on category and device levels. However, it was the new Sponsored Products Ads auction system that ultimately proved to work best for them. Since testing it in mid-2022, the company has seen continued positive results.
In the meantime, Ladenzeile improved the process itself, providing partners with greater independence to steer their own campaigns.
Results
+30% more traffic
+0.5% higher conversion rate
According to their own internal reports, after implementing Sponsored Products Ads Peter Hahn experienced a significant increase in traffic and a decent increase in conversions. This success is reflected in both the shop’s ROAS and recommendations from their account manager, confirming that Sponsored Products Ads are the way to go!
