Sponsored Products Ads – an exceptional campaign steering tool for Peter Hahn

Elegant orange sweater and clutch
Peter Hahn, a company belonging to the TriStyle Group – the leading fashion provider for the so-called silver society – has some serious highlights of wisdom to share. Learn how including our Sponsored Products Ads in their campaign management strategy has been bringing them traffic and conversion gains over many months.

Peter Hahn is a successful and ambitious multichannel company offering exclusive and high-quality fashion for women and men. It’s been cooperating with Ladezeile since 2017, with a goal to improve their profitability by gaining more traffic and conversions.

  • Started in 1964 and has continued to grow ever since
  • Offers products from over 300 own and external brands, including internationally renowned designers
  • Apart from peterhahn.de, the company has online shops in 8 other European markets

Goals & Challenges

  • Targeted increase of traffic – to particular categories of products  
  • Improving profitability by gaining better quality traffic that translates into actual sales

Approach & Solutions

Peter Hahn has always been actively managing their campaign with Ladenzeile, periodically adjusting their CPCs on category and device levels. However, it was the new Sponsored Products Ads auction system that ultimately proved to work best for them. Since testing it in mid-2022, the company has seen continued positive results. 

In the meantime, Ladenzeile improved the process itself, providing partners with greater independence to steer their own campaigns.

"Sponsored Products Ads have proven to be an exceptional campaign management tool for us. The bidding process is very user-friendly and it gives us the flexibility and independence needed for effective campaign optimization. Plus, we can always count on the support of our account manager and receive valuable recommendations when needed. Sponsored Products Ads will definitely continue to be a key component of our ongoing optimization efforts."
Sasha Bähr of Peter Hahn
Sasha Bähr
Online Marketer at Peter Hahn


+30% more traffic

+0.5% higher conversion rate

According to their own internal reports, after implementing Sponsored Products Ads Peter Hahn experienced a significant increase in traffic and a decent increase in conversions. This success is reflected in both the shop’s ROAS and recommendations from their account manager, confirming that Sponsored Products Ads are the way to go!

Logo of the shop Peter Hahn

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With over a decade of experience in matchmaking shoppers to their favorite products and shops to their best customers, we are the right choice for you.

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