This is us. This is Ladenzeile
A grown-up tech company on a mission to turn online shopping into finding favorite products
Here at Ladenzeile we like to think of ourselves as facilitators for people coming to our online shopping street.
We’re on a mission to curate the perfect experience and inspire people to
find their favorite products.
Our Story
2009: The idea of a virtual shopping mall is born:
Visual Meta is founded in a backroom in the Berlin district of Prenzlauer Berg. Just a few weeks later, its first meta-search engine for easy product comparison is launched under the name Ladenzeile.
2010: We go international with Shopalike:
After one year, the business is expanded to Spain, France and Italy under the name Shopalike.
2011: Axel Springer welcomes us to their family:
Visual Meta becomes part of Europe’s leading online price comparison website Idealo, owned by the international media powerhouse Axel Springer.
2014: We expand into new European markets:
After only five years, Ladenzeile and Shopalike operate in 13 European countries.
2018: FeedRocket simplifies feed management:
Visual Meta launches its own software – FeedRocket – for easy product feed optimization.
2020: Time for a new office in Berlin-Mitte:
Visual Meta joins the Axel Springer family in the Axel-Springer-Neubau – the new Berlin landmark, designed to shape the future of digital work.
2021: Firstrunners in second hand online shopping:
Ladenzeile and Shopalike become the first product comparison sites to offer second hand products.
2022: Visual Meta becomes Ladenzeile:
In a rebranding process, Visual Meta GmbH takes on the name of its German-speaking platforms and becomes Ladenzeile.
Our Brands
In our international markets we call ourselves Shopalike. This points out our product comparison features. These two brands express the true essence of what we offer – a rich product comparison and shopping experience.
Meet our Management
Dr. Johannes Kotte
MANAGING DIRECTOR
Dominik Stiefermann
MANAGING DIRECTOR
Timo Schürmann
DIRECTOR MARKETING
Philipp Appelt
DIRECTOR FINANCE
Tim Kruisman
DIRECTOR QUALITY MANAGEMENT
Shamin Hassomal
DIRECTOR SALES
Saskia Weigand
DIRECTOR PEOPLE, CULTURE AND ORGANIZATION
Dirk Hesse
DIRECTOR ENGINEERING
Marc Schumann
GENERAL COUNSEL
Dr. Johannes Kotte
MANAGING DIRECTOR
Dominik Stiefermann
MANAGING DIRECTOR
Timo Schürmann
DIRECTOR MARKETING
Philipp Appelt
DIRECTOR FINANCE
Tim Kruisman
DIRECTOR QUALITY MANAGEMENT
Shamin Hassomal
DIRECTOR CATEGORY MANAGEMENT
Saskia Weigand
DIRECTOR PEOPLE, CULTURE AND ORGANIZATION
Dirk Hesse
DIRECTOR ENGINEERING
Marc Schumann
GENERAL COUNSEL
We take responsibility
Sustainability
By listing second-hand products, we want to become the leading product comparison website to encourage sustainable shopping in Fashion and Living.
Social engagement
We believe in giving back to society. That’s why we happily engage in social and environmental initiatives, and enable our employees to do so.
Financial engagement
We contribute to shaping the future of our society. Our donations support social associations, schools, and scientific organizations.
